Dallas, Tx
Ascension Coffee: Where community is family
Ascension is an Australian-style coffee shop and café that reflect their belief in the importance of a stress-free and inviting atmosphere where the community can thrive. We strive to make each Ascension café an authentic, warm, and relaxed place that everyone can call their own.
The challenge
Russell Hayward, Founder of Ascension, reached out with the need of having an Online presence that emulated the style and culture of Ascension with the ability to sell products from the main Roastery as well as the cafes, with the ability to manage the content and products with ease.
Deliverables
Web Design & DevelopmentBrand DevelopmentIconographyMessaging
Iconography
We developed simple iconography relevant to the Ascension brand that would add an extra creative element to tell more of their story.
Online ordering
To address Ascension’s need to increase revenue, we added a responsive e-commerce component that would allow customers to make purchases online with ease while giving the store owner the ability to track orders and manage inventory.
The result
Since the brand redevelopment, Ascension has expanded from 1 coffee shop in the Dallas Design District to 6 total within the DFW area.
Ascension is currently located in popular malls such as Willow Bend and has a storefront as part of the billion-dollar Dallas Cowboys practice facility at The Star in Frisco, with plans to expand their brand to Austin, and into Oklahoma City.
The entire team at Ascension was thrilled with the results and has said they couldn’t have gotten to the point of success they have now before working with us.